The Challenge.
Rocketdog faced several challenges with their existing Venda/Netsuite platform, including limited customization options, slow page loading times, and complex inventory management processes. They needed a scalable and flexible solution that could accommodate their international expansion plans, improve user experience, and simplify backend operations.
The Solution.
Migration Planning: Conducted a thorough assessment of Rocketdog’s existing Venda/Netsuite setup, identifying key data to be migrated. Collaborated with the Rocketdog team to define goals, establish a migration timeline, and outline necessary customization requirements.
Shopify Plus Development: Customized a Shopify Plus theme to align with Rocketdog’s brand identity and create an intuitive and visually appealing user experience. Leveraged the capabilities of Shopify Plus, including advanced features such as multi-currency support, multilingual functionality, and localized storefronts to cater to Rocketdog’s global customer base.
Integration of Third-Party Platforms: Integrated Findify, an advanced search and navigation platform, to enhance the search experience and provide personalized product recommendations for customers. Leveraged Dynamic Yield, an AI-powered personalization platform, to deliver dynamic and personalized content across the site, further enhancing user engagement and conversions.
Data Migration and Integration: Migrated Rocketdog’s product catalog, customer data, and order history from Venda/Netsuite to Shopify Plus.Integrated Klaviyo, a powerful email marketing platform, to implement personalized email campaigns, automation, and segmentation, driving customer engagement and retention.
Testing and Training: Conducted extensive testing to ensure data integrity, functionality, and compatibility across all devices and browsers. Provided comprehensive training to the Rocketdog team, empowering them to manage and update their Shopify Plus store independently.
The Result.
The collaboration between Rocketdog and OWC Studio, utilizing Shopify Plus and integrating various platforms and services, yielded significant outcomes:
Improved User Experience: The new Shopify Plus store, combined with Findify and Dynamic Yield integrations, provided a seamless and personalized shopping experience, resulting in a 40% increase in conversion rates and a 25% decrease in bounce rates.
Enhanced Operational Efficiency: The simplified inventory management system, aided by Datfeed Watch, reduced processing time, allowing Rocketdog to efficiently manage their extensive product catalog and streamline backend operations.
Global Expansion: With multi-currency support, multilingual functionality, and localized storefronts, Rocketdog expanded its reach to international markets, increasing sales by 30% in targeted regions.
Marketing and Personalization: Klaviyo integration enabled Rocketdog to implement personalized email marketing campaigns, resulting in a 20% boost in customer engagement and repeat purchases.
